Inquiry

What happens when a fitness powerhouse needs a new story to match its growth?

Imagination

We partnered with VIVA Leisure – the world’s fastest-listed fitness group to craft a unified visual and verbal identity. Together, our task was to create a global-facing brand with the flexibility to evolve alongside VIVA’s rapidly expanding portfolio in fitness, wellness, and technology. The result is a dynamic identity that captures the company’s scale, ambition, and future direction, positioning VIVA Leisure as the leader in the next era of health and wellbeing.