How can we inject more love into music?
The Northern Rivers Conservatorium refreshed its brand to modernise its identity while honouring its vision, “For the love of music.” The new system is anchored in sound, movement, and light and features a bold logotype, dynamic circular icon, vibrant gradient palette inspired by the region’s “Rainbow” identity, and modern typography, creating a flexible and consistent presence across all channels.
Brand Strategy | Creative Strategy & Direction | Video & Motion Design | Visual Identity
Executive Director, Northern Rivers Conservatorium
The refreshed NRC identity has been warmly embraced by the community with feedback being consistently positive from students, families, and colleagues – a true and authentic reflection of the organisation. There has been a significant uplift in enrolment since the launch of the new brand, supporting stronger enrolment trends for the year. NRC have also seen a growth in event attendance in step with the new identity, increasing the effectiveness of communications and driving enthusiasm for participation. Importantly, the identity has proven flexible and enduring, becoming a recognisable symbol of local pride that works seamlessly across both traditional and digital channels.
